A DETECTED The facts. Concrete elements visible on your page. CTA presence & placement Actions competing for attention Trust signals — reviews, badges, proof Navigation and structure Objective. Verifiable. No guesswork.
B OBSERVED The patterns. CRO heuristics calibrated on real-world performance. Clarity of messaging Friction in the conversion flow Cognitive load Visual hierarchy Grounded in tested UX principles — not trends.
C BALANCED Not penalty-driven. Strong patterns are rewarded — not just bad ones penalised. Clear positioning Strong narrative clarity Focused action design Evidence-backed decisions Good pages score high. Bad pages know why.